Global Video Game Sales

Analyzing worldwide video game sales data and suggesting adjustments to sales and marketing strategies.

Tools

Goals & Data Overview

Sales Data: 1980-2016​

This analysis used sales data from VGChartz for total video game sales from 1980 to 2016. The data set included sales figures for over 16,500 games. The major regions analyzed were North America, Japan, and Europe. On the global scale, these regions dominate the video game industry by far.​

Today’s Market Expectations

  • North American Dominance - Historically, North America has dominated video game sales. As the region containing USA, the country with the highest GDP in the world, its citizens have more purchasing power.

  • Action and Shooter Games - These genres typically dominate the public consciousness when video games are discussed.​

Findings

Europe compared to North America in Video Game Sales

In 2016, Europe surpassed North America in video game sales.

Most Popular Video Game Categories

Action, sports, and shooter games are most popular.

Key Takeaways

Focus on Europe

Shift resources to capitalize on the increase in video game sales in the EU region.

More Action and Sports Titles

These genres are popular with the European games market.

North America dominates the Shooter games market and European sales are not catching up, signaling less interest and little evidence for untapped sales potential​

Decrease focus on Shooters